Advertisers are increasingly acknowledging the effectiveness and reach potential of outdoor advertising. Today, every category of advertiser is featured on outdoor media compared to a select few ten years ago.
According to a REPORT published in Nairametrics on top advertisers between 2018-2020. Top advertisers between these periods were Telecommunications, Banks, FMCG and Restaurants. A few of these organisations are listed below:
- Nigerian Breweries
- MTN Nigeria
- Airtel
- Dangote Cement
- Access Bank
- Fidelity Bank
- United Bank for Africa
- Guinness Nigeria
- FBN Holdings
- Zenith Bank
