Strengths & Opportunities

• 24/7 exposure
• Cost per passer-by low
• Larger than life, Big Impact
• Builds Reach and Frequency
• Numerous Outdoor opportunities
• Point-of-sale / Impulsive
• Geographically selective and flexible
• Internally/externally lit improving visibility
• Works 24 hours (visibility)
• Specific target markets
• No cost to consumer
• Synergy
• Street Art
• Mobility
• Creativity
• Visually appealing
• Short term campaigns

Outdoor enjoys growing levels of industry respect

• It is high profile: 70% see quite a lot of outdoor advertising in their daily lives.
• It is influential: 65% say that seeing outdoor influence decisions quite a lot or somewhat.
• It is an improving medium: 89% agree that it is much better than it used to be.