Target Market

With consumers accustomed to flipping the channel, turning the page or clearing the screen when an ad pops up, Outdoor Advertising is the perfect medium to combat such pitfalls and successfully capture your target market.

Total Reach

Outdoor Advertising provides broad coverage and targeted market reach. It is the most visible media exposed to everyone who goes outside of the home to work, school, shop or play.

Target Potential

Not only can you reach mass audiences with Outdoor Advertising but it also allows for targeting specific communities, ethnic groups, ages, income levels, etc.

Flexibility

Outdoor Advertising can be situated in locations reaching everyone coming into or leaving your specific market area. You can pinpoint your prime target areas exactly.

High Frequency

The continuous presence of Outdoor Advertising produces frequency levels unmatched by any other medium.

Constant Exposure

Seven days a week, 24 hours a day, 30 days a month, Outdoor Advertising generates repeated exposure, delivering your message over and over again.

Low Cost Per Thousand

The lowest cost-per-thousand of any media, Outdoor Advertising is unsurpassed in its ability to supply long lasting impressions, coverage, reach and frequency.

Audience Measurement

Outdoor advertising has been growing steadily since 2002 it has been identified by industry analysts as offering the greatest growth potential. Measuring the effectiveness of outdoor advertising is a key element of the industry’s future growth strategy. The industry should develop a new audience measurement tool that will cover all outdoor formats, including the interiors of shopping centres and airports.

Case Study

Consumers use products but buy brands

International research studies agree that a presence on the street on large format gives the advertised brand stature in the consumer’s mind, attaches authority and shouts “look at me”. From new products launches to communicating areas and high impact by the use of size, color and illumination. Billboards are a way to quickly expose many consumers to the advertising message (reach) by continued presence of the message periods of time (frequency).

The benefits of outdoor advertising are:

• Convert sales through brand awareness when making a purchase decision
• Extends the reach of a mixed media campaign. Cost effective way to consistently reach many consumers 24/7
• High advertising message recall